Built to Move

Where performance meets modern design

Movement has always been part of my life — from snowboarding to pilates, training, and everything in between.

Across every environment, one thing stayed the same: what you wear should move with you — and reflect your style while doing it.

Why We Started

Women’s activewear has long been split — style or performance.

Pieces that look good often fall short in function, while technical gear sacrifices form.

We didn’t believe in choosing between the two.

Rico’s Snow Boutique was created to bring both together —
technical performance and elevated design, existing at the same time.

A Note from the Founder

I’ve always been drawn to movement — not just in sport, but in how it shapes confidence and identity.

Snowboarding was where it started, but over time that extended into training, pilates, boxing, and exploring new ways to move.

What I found was consistent: most women’s gear asked you to choose — between function and form.

This brand was built on the idea that you shouldn’t have to.

— Founder

Movement is personal.
Style is personal.